Up to 72h dandruff dryness itch protection (visible flakes, with regular use) (due to dandruff) Targets dandruff root cause for up to 100% flake-free, clinically proven (with regular use) Dermatologically tested, pH balanced and boosted with antioxidants for gentle care of scalp and hair Apple fresh Shampoo cleans your hair with a fresh feeling and lasting apple scent Better together, use with H&S conditioner that deeply moisturizes hair and scalp for beautiful hair Worlds Number 1 Shampoo Brand (P&G calculation based on shampoo category yearly external sale) Good for the planet: Recyclable bottle (excluding cap and depending on recycling facilities)