Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay Anti-Wrinkle Firm & Lift 2 in 1 Day cream + Serum is a multi-tasking face cream that combines the power of a proven anti-wrinkle cream with intensity of a firming serum. The wrinkles appear reduces, the skin looks firmer. Formula with Skin Renewal Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients Niacinamide and Pro-Vitamin B5, helps to firm and lift in a number of ways: providing skin not only with hydration benefits but improvements to skin suppleness and elasticity and increased cell turn over to improve skin’s texture, strengthen skin’s moisture barrier and mitigate damage to skin.