"• •BRITAIN'S NO.1 FOR COLOURED HAIR*: Blonde or bleached hair in need of a refresh? Introducing Purple Reviving Oil from Elvive Colour Protect, Britain's number 1 for coloured hair.* Formulated especially for dry, brassy hair, the caring leave-in hair oil treatment helps neutralise yellow/orange tones whilst leaving hair feeling soft, nourished and revived. The perfect finishing touch to complete your anti-brassiness routine! • •NEUTRALISES YELLOW/ORANGE TONES: The unique purple formula becomes translucent when applied to hair, colour correcting and combatting those brassy tones. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple Oil formula helps neutralise yellow tones. • •NOURISHING HAIR OIL FORMULA: Our iconic oil technology transforms dry lengths with no weighdown for soft, silky shine. • •TRANSFER RESISTANT** SUITABLE FOR BLEACHED OR BLONDE HAIR Whether that’s full colour, highlighted, bleached, ombre or balayage. For best results use with Colour Protect Purple Shampoo and Conditioner or Mask. *©2020 Nielsen data, value & units, Haircare (client defined) 52 w/e 21/03/20 GB Total Coverage. **When dry"